A network for trading

Trumid, a corporate bond trading platform, had a big vision: to make bond trading easier by creating an all-to-all network of market participants. They approached us to design a digital platform that could facilitate peer-to-peer trading, meet the speed and security demands of every transaction, complement traders’ existing workflows, and be intuitive for users at all levels of digital literacy.

Services

  • Branding
  • Strategy
  • User Experience
  • Technology
  • Media & Content
  • Communication

link

trumid.com

Launch date

May 2016

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Dynamic Branding System Image 1

Dynamic Branding System

We designed a graphic identity system to match Trumid’s vision of satisfying pain points for a broad swath of bond traders. We chose a night blue and gray palette with azure, green and orange accent colors to highlight key words and design elements. The dynamic brackets we designed to frame the Trumid logo, imagery and video were inspired by the platform's "swarms," or temporary trading sessions, that open and close when an opportunity for trade arises.

Dynamic Branding System Image 2

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The platform

Frustrated by the limitations of the hub and spoke model of bond trading, Trumid conceived an all-to-all philosophy. To turn that vision to reality, we designed a simple yet powerful platform to connect market participants and make trades directly. The platform competes for real estate with the rest of the visual noise on traders' desktops, so we made sure that notifications were crystal clear and could cut through the other softwares to capture the users attention.

The Platform

  • A

    A

    The platform design is modular, comprised of a series of feature-specific widgets.

  • B

    B

    Each modular widget can be compressed, closed, expanded or moved out of view.

  • C

    C

    The widgets magnetically "snap" to one another, allowing them to both be easily reshuffled and keep the desktop tidy

We recognized that every trader has a different workflow and that a one-size-fits-all solution doesn’t work for different users. That’s why we built customizable features to best suit Trumid users’ individual trading styles.

Platform app Image 1

Given traders' limited real estate, we needed to create a digital product that could be easily expanded or collapsed. To compete with other applications operating on traders' multiple screen arrays, we designed notifications that quickly alert users to trading opportunities without disrupting their workflows.

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Get Connected

Jason Quinn

Trumid Financial LLC

"Mayday was the ideal firm to help Trumid apply modern-day UX principals to an institutional trading platform. Mayday worked seamlessly alongside our team to create a product that is simple and easy to use, enabling Trumid users to maximize the power of our trading network."

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